MAXIBON GUT MAN

Conceptualized by Publicis Mojo and Red Ape studios, the pitch for the mascot concept for the ice cream brand “Maxibon” is brought to life with realistic 3D renders. Targeted towards the average Australian male, this character shows the true embodiment of the ultimate ice-cream sensation.

Maxibon Gut Man - Publicis Mojo Maxibon Gut Man - Publicis Mojo